WebFrom flavour to function, the RTD category, including hard seltzers, is growing as consumer demand for convenience is growing at an ever-increasing pace. Driven by factors such as wellness, cocktail culture, quality ingredients, premiumization, daytime and outdoor consumption RTDs have evolved to capture key consumption trends. WebMar 3, 2024 · With a retail sales value of over US$7.8 billion in 20241, ready-to-drink (RTD) is the fastest-growing category in total beverage alcohol in the United States, growing 20% between 2016 and 2024.
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