WebAn area in social psychology concerned with social influences on thought, memory, perception, and beliefs. ... a central route and a peripheral route central: works by engaging someone with a logical argument peripheral: non-message factors-- credibility, attractiveness ect. WebThe peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1984). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as …
Persuasion: Central and Peripheral Routes
Web27. feb 2024 · The elaboration likelihood model. The elaboration likelihood model (ELM) interprets persuasion in a very good way. This model proposes that persuasion happens through two routes: the central route and the peripheral route. Thus, the motivation to … Webperipheral route to persuasion. the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood … decorative knots step by step
The Peripheral Route To Persuasion: Understanding How We …
WebSocial Psychology. Persuasion Learning Objectives. Explain how people’s attitudes are externally changed through persuasion; ... The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). … Web16. feb 2024 · With the peripheral route, the focus is more on the context than on the message itself. The audience is not required to think deeply about the meaning of the message. This creates a short-lived attitude change. Peripheral route processing can often come from people who know what they want but do not know much about the details of … Web1. nov 1986 · Using the social psychology theory of elaboration likelihood model (ELM), we present a conceptual model of persuading consumer attitudes through virtual and augmented reality advertisements. federal human capital survey fhcs