WebSep 21, 2024 · Adobe naturally wants to fill a gap in its lineup and capitalize on B2B marketing’s growth trajectory; Forrester is forecasting the global market for B2B … WebSep 12, 2024 · – Rusty Warner, Principal Analyst @Forrester Artificial intelligence augments traditional marketing technology with the ability to handle the complexity, volume and velocity of data and analytics in modern marketing. Far from being theory, AI delivers results in marketing stacks.
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