http://smithersbot.ucdavis.edu/four-dimensions-of-product-mix.php WebThe number of products being offered through these product lines constitutes the product mix. There are several reasons why product mix is important to an organization as far as small business organizations are considered. Needs for the Customer. Through proper management of products an organization can meet the need of the customer.

What Is A Product Mix? (With Basics, Importance and …

WebSo, What Are The Dimensions of The Product Mix? 1. Width. The width (or breadth) of a product line refers to the total number of product lines provided by a company. The … In the illustration above, the product mix shows a: 1. Width of 3 2. Length of 5 3. Product Line 1 Depth of 2 4. Product Line 2 Depth of 1 5. Product Line 3 Depth of 2 The mix is considered consistent if the … See more Let us take a look at a simple product mix example of Coca-Cola. For simplicity, assume that Coca-Cola oversees two product lines – soft drinks and juice (Minute Maid). Products classified as soft drinks are Coca … See more Successfully expanding a product mix can help a business adjust to changing consumer demand/preferences while reducing product risk and reliance on a single product or product line. This, in turn, generates … See more The product mix of a firm is crucial to understand as it exerts a profound impact on a firm’s brand image. Maintaining high product width and depth diversifies a firm’s product risk and reduces dependence on one product or … See more green eyed pea sauce

Product Mix Amul - [PDF Document]

WebNov 18, 2014 · The total Length of Amul’s Product mix is 42. The Total width of Amul’s Product mix is 8 ( No of lines) Hence the average product length is ( Total Length / … WebLet us look at the dimensions or elements of the product mix: #1 – Length. The length is the total number of products in a product portfolio. In other words, businesses can determine their product mix’s length by adding all the products. For instance, let us say that a company has five product lines and ten products in each of the lines. WebA product mix dimension referring to how closely a company's product lines are related in terms of the products' end use, methods of distribution and production, target market (s), and/or price rang. Contraction =. narrowing or decreasing number of product lines carried. A product mix strategy in which a business removes, or deletes, product ... fluid power south inc